Upstream Marketing Product Manager
Job responsibilities::
• Upstream marketing product managers responsible for supporting the global categories new product development and product launch in the Global market based on region successful. “Target Global, Win from the Region.”
• Capture Global product requirements based on regional specific needs and supports the development of new product ideas and analyze data to identify trends and opportunity.
• Provides input for market/competitors insights, value proposition, business case creation, positioning, pricing and product roadmap for products from regional perspective.
• Adapts and deploys regional market introduction plan and manage regional go to market activities on product level.
• Ensure clinical and design synergy and innovation wins together with R&D team, clinical research team, global commercial teams, business development team on the product level including commercial synchronization.
• Develop 5-year regional product development plan and annually monitors movement and financial performance to the plan.
• Deploys and adjust product position and pricing guidelines on product level.
• Identify strategic positioning for product categories in worldwide and develop step by step product roadmap, as well as with the R&D technology roadmap.
• Identify and execute market research to drive business performance and supporting portfolio decisions.
• Represent the voice of the customer and transfer the customer voice to design through customer visit, marketing research, observational survey and tool.
• Work closely with R&D, QA, Regulatory and other functional groups to ensure the right product is built, on schedule.
• Prepared to drive tradeoff analysis in the product development process to optimize for right balance of time to market, product features competitive and technical risk.
• Ability to interact professionally with cross function team and proactively escalate issues to appropriate levels of management in the organization.
• Ability to build up customer intimacy and set the long term relationship with physicians including KOLs and PIs globally.
• Champion functional excellence and ensure appropriate rigor of execution for product development in innovation and new product development programs.
Job requirements:
•“Key wording”: Upstream, Global experience, Medicine background, clinical research, product management, medical device, High value implantable device.
• Bachelor's Degree in Medicine or Science with 10+ years relevant experience is required.
• Master's Degree with 8+ years relevant experience is required.
• Minimum ten (10) years of professional experience with medical device marketing and
• More than 5 years’ upstream marketing experience.
• Experience in implantable devices or structural heart disease areas.
• Experience of global business or product management.
• Strong Data analytics skill and marketing research experience.
• Excellent oral and written communication skills.
• Fluent English both in verbal and written.
• Ability to cultivate strong customer relationships and effectively interface with global physicians, sales team, worldwide distributor partners and cross-functional team members.
Required Leadership Competency:
1. Ability to lead the cross function team.
2. Ability to create a positive high performance team culture.
3. Strong global mindset and ability to set the global customer intimacy.
4. Leverage internal and external global resources and actively collaborate with other teams to achieve goals.